Kemp Technologies
Turning Product Evaluations Into Actionable Revenue
As Kemp expanded its product portfolio and licensing model, software trials had drifted out of sales’ line of sight. Yaron redesigned the evaluation acquisition process to wire product evaluations directly into the company’s sales and marketing systems.
Highlights
- Redesigned the self-service evaluation workflow
- Introduced account creation and identity capture into evaluations
- Connected evaluation activity directly to Salesforce
- Improved lead visibility for sales teams
- Enabled faster follow-up and qualification
- Linked product interest to revenue operations
Key takeaway
The highest-impact growth often isn’t a new campaign — it’s hidden inside existing customer journeys nobody is measuring. This turned anonymous downloads into identifiable prospects with clear intent, making evaluations a real lead-gen channel.
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