PetPace
Scaling Digital Growth at PetPace
Owned digital marketing, analytics, website operations, ecommerce, acquisition, and reporting for a pet-health technology company, as Director of Marketing & Operations.
Highlights
- Rebuilt weekly direct sales twice — grew them ~3x, then recovered demand again after a v3 launch and major price increase
- Drove growth through funnel optimization, paid media, messaging, and conversion upgrades
- Built executive KPI dashboards integrating acquisition, website, and sales data
- Ran acquisition across Google, Meta, Amazon, affiliates, and email
- Supported product launches and growth initiatives
Key challenge
Balancing growth, analytics, ecommerce, and technical execution with a lean team.
Want the short version?
Ask the site about this project and it'll answer.